top of page

Poor Cleanliness in Retail Is Affecting the Customer Experience.

richybland


Many modern day retail brands are no longer just a place for consumers to buy things, they have become ‘shopping destinations’ and ‘ultimate shopping experiences’. Shops are becoming more and more high tech and savvy in their attempt to win customers over, and this is reflected in their online and offline brand presence.


If customers are happy with their experience in store, they leave satisfied and are highly likely to return in future. However, what if this is not the case for some customers?


A recent study conducted in the US found that 99% of customers would not return to a business if there was poor cleanliness and hygiene. 9,004 adults took part in the survey which revealed cleanliness would negatively affect their perception and experience of the retail store.


The study also found that unclean restrooms and unpleasant odours scored higher than customer service as the main reasons for preventing customers returning to the store; followed by dirty floors, spills, stains, unclean surfaces, dirty mirrors and windows.


Another study found that 52% of the participants would completely avoid a retail store if it looked dirty from the outside!


What Should Retail Businesses Do?


In order to improve the customer experience, retailers need to recognise that customers value cleanliness highly and should consider doing the following:


Make cleaning & maintenance a high priority


Work with a quality cleaning service that understands your brand values and operational objectives


Carry out regular checks on facilities such as restrooms, restaurants and common customer areas such as till surfaces


Actively monitor complaints and comments regarding cleanliness


Regularly review the results and work with the cleaning provider to discuss any areas of

concern and further develop strategies to improve them.


Supermarkets, department stores, shops and other retail businesses can improve their reputation and bottom line by meeting customers’ standards when it comes to cleaning.

In order to meet these standards, retailers should seriously consider outsourcing their cleaning provision to ensure it is carried out professionally to the highest standards possible.


Benefits of outsourcing:


Cleanliness is an important driver of customer retention


Working with an experienced cleaning service to drive change can lead to increased

revenues


Outsourcing guarantees the responsibility of cleaning lies with the cleaning services and not with employees


Professional cleaning can help to maintain certain elements of the store

Cleaning specialists can introduce improved methods and techniques, which can save resources and reduce energy consumption


Added value for the retailer as costs are absorbed by the cleaning supplier

Are you busy managing the day-to-day tasks of your business and unable to meet high cleaning standards?


Can you risk losing customers due to poor cleanliness and hygiene?


Northern Commercial Cleaning is a market leading domestic and commercial cleaning service operating throughout County Durham, Tyne and Wear, Cleveland and North Yorkshire, and renowned for providing it’s customers with top quality cleaning.


Get a FREE no obligation quote today and one of the team will be in touch to discuss how we can help your business:


Livechat: www.northerncommercialcleaning.com


Phone: 0191 3790097


Email: contact@northerncommercialcleaning.com

12 views0 comments

Comments


RECEIVE A QUICK QUOTE

Please complete the form below. Our team will respond within 24 hours.

Thanks for submitting!

Northern Commercial Cleaning Services Include:

commercial cleaning in darlington | office cleaning service in darlington | business cleaning in darlington | experienced cleaners | domestic cleaning services | carers respite cleaning | wedding venue cleaning | events cleaning | cheap cleaning service | cleaners near me | reliable cleaning company | Professional Cleaners in Darlington | House Clean Services in Darlington | Full Cleaning Services Darlington | Communal Cleaners in Darlington | industrial cleaning | restauraunt cleaning | gym cleaning | doctors cleaning | laundry service | ironing service | over cleaning | council cleaning | community hall cleaning | school cleaning | hottel cleaning | Residential Cleaners in Darlington | Office Cleaners in Darlington | School Cleaning in Darlington | Shop Cleaners in Darlington | pub cleaning in darlington | Bar Cleaning in Darlington | holiday let cleaning in darlington | Holiday Home Cleaners in Darlington | Sparkle Cleans in Darlington | Flat Cleaners in Darlington | Weekly Cleaning Darlington | Cost for Cleaning Darlington | How much for Cleaning Darlington | Cleaners Near Me Darlington | Local Cleaning Companies Darlington | Domestic Cleaning in Darlington | Commercial Cleaning Darlington | Apartment Cleaning in Darlington | One Time Clean in Darlington | Help With Cleaning Darlington | Find a Cleaners Darlington | House Cleaning in Darlington | Homes Cleaning in Darlington | Professional Cleaning Services Darlington | Bespoke Cleaning Darlington | Stain Removal Darlington | Ironing Service Darlington | Specialist Cleaning Darlington | Carpet Cleaning Darlington | Window Cleaning Darlington | Oven Cleaners in Darlington | Carpet Cleaners UK in Darlington | Window Cleaners in Darlington | One-Off Deep Cleaning in Darlington | Clean My Homes Darlington | End of Tenancy Cleans in Darlington | Reliable Cleaners in Darlington Maid Service Darlington | House Keeping in Darlington | Holiday Rental Cleans in Darlington | How to Find A Cleaner in Darlington | New build cleans in Darlington | Builders Cleans in Darlington | Move in Cleaners in Darlington | Move out Cleans in Darlington | Council Heap with Cleaning Darlington | Assistance with House Cleaning Darlington |  Dusty House Darlington | Dirty House Darlington | Vacuuming Darlington | Help Around the House Darlington | Housekeeping Assistance in Darlington | Cleaning Advice Darlington | How do I Clean my Home Darlington | Clean my Floors Darlington | Weekly Cleaning in Darlington | Monthly Cleaning in Darlington | Urgent House Cleaning Darlington | Landlords Cleaning Service Darlington | Rental Cleaning in Darlington | Housing Association Cleans in Darlington | My House is A Mess Darlington | Cottage Cleaning Darlington | Bungalow Cleaning Service in Darlington  

Apple-Pay-Logo.jpg

© 2024 by Northern Commercial Company. All Rights Reserved.

bottom of page